



Projects across freelance work and in-house teams.
My work focuses on improving web and mobile experiences with an emphasis on usability, clarity, and real user needs.
This includes modernising existing products, simplifying complex flows, and translating requirements into intuitive solutions.
I design e-commerce experiences across landing, product, focusing on usability, structure, and decision-making.
The goal is always to support users through clear content, efficient flows, and interfaces that scale.
Designing user journeys and interaction flows that reduce friction and support confident decisions.Focused on information architecture, edge cases, and usability across key tasks.
Designing clear, consistent interfaces with attention to hierarchy, states, interaction details and accesibility .Focused on scalable UI patterns that support complex products over time.
Shaping product experiences from problem definition to implementation, balancing user needs, business goals, and technical constraints.
Informing design decisions through user interviews, usability testing, and synthesis, with insights translated directly into flows and interface changes.
Applying structured thinking to explore problems, test assumptions, and align teams around clear, user-centred solutions.
I design and improve digital products with a focus on usability, clarity, and real user needs.My work spans research, interaction design, and interface design, translating complex requirements into intuitive, scalable solutions.