Sotiris Akridas

A person looking a view
Product Designer (UX / UI)
Designing research-driven product experiences for complex platforms
sotirisakridas87@gmail.com
Web
Projects.

Projects across freelance work and in-house teams.

My work focuses on improving web and mobile experiences with an emphasis on usability, clarity, and real user needs.

This includes modernising existing products, simplifying complex flows, and translating requirements into intuitive solutions.

I design e-commerce experiences across landing, product, focusing on usability, structure, and decision-making.

The goal is always to support users through clear content, efficient flows, and interfaces that scale.

Project

Eduki

Project Overview

Ongoing product design work at Eduki, a large-scale educational marketplace serving teachers across multiple countries. The work focuses on improving discovery, evaluation, and decision-making flows within a complex, content-heavy platform used by a broad international audience.

Projects span web-first experiences and are developed in close collaboration with product managers, engineers, data, and design teams, within a mature product organisation.

Role
UX/UI Designer
“If the user is having a problem, it’s our problem.”— Steve Jobs
Google Ux Certificate
Key Flows & UX Decisions

Focus on simplifying complex user journeys, reducing cognitive load, and supporting confident decision-making across key flows.

Work includes aligning product constraints, business goals, and user needs through iteration and validation.

Role
UX/UI Designer
I worked on all aspects of the design including user research, interviews, paper and digital wireframing, prototyping, usability studies, accounting for accessibility, and design iterations.
Role and Responsibilities
Impact & Learnings

This work is part of an ongoing product effort, developed through close collaboration with product managers, developers, and designers in a fully remote, international team.

Solutions continue to evolve through iteration, feedback, and alignment across disciplines, balancing user needs, product goals, and technical constraints.

Role
UX UI Designer
After conducting the first round of usability studies, some challenges were discovered which prevented users from completing the process in time or at all.
Usability Study: Findings

Project

Improving Access to Public Services — 1555.gov.gr

Project Overview

1555.gov.gr is a national digital service operated by the Greek Ministry of Labor and Social Affairs, designed to centralise access to employment, insurance, and social support services. The platform serves a wide and diverse audience, with a strong emphasis on clarity, reliability, and accessibility.

The work focused on reducing friction in critical user flows, improving information hierarchy, and simplifying interactions across complex service structures—supporting users in completing tasks efficiently without reliance on phone-based support.

Year
2023
Team Members
Sotiris Akridas
Deliverables
Figma Development
Design Process
UX UI
See Project
“If the user is having a problem, it’s our problem.”— Steve Jobs
Google Ux Certificate
Role and Responsibilities
Led usability improvements across key platform flows, focusing on clarity, efficiency, and ease of navigation.
- Identified usability issues and friction points across core user journeys
- Simplified request submission and reduced complexity in navigation
- Reworked information architecture to improve service discoverability
- Created wireframes and interactive prototypes to validate flows
- Refined UI components and interaction patterns for consistency
- Iterated based on stakeholder feedback and prototype testing
Year
2020
Team Members
Sotiris Akridas
Deliverables
Role and Responsibilities
User Researh
Improve Usability
Persona
See Project
I worked on all aspects of the design including user research, interviews, paper and digital wireframing, prototyping, usability studies, accounting for accessibility, and design iterations.
Role and Responsibilities
Outcome

The redesign improved overall usability, reducing request submission time by 40%+ and making navigation clearer and more intuitive.This project highlighted the importance of designing around real user needs—especially in public services, where simplicity directly impacts adoption and effectiveness.

Year
2024
Team Members
Sotiris Akridas
Deliverables
Outcome
Reflection
See Project
After conducting the first round of usability studies, some challenges were discovered which prevented users from completing the process in time or at all.
Usability Study: Findings

Product Ownership

Diver Bubbles is a self-initiated product and brand project where I led the full design and execution process—from strategy and UX/UI to e-commerce and optimisation.The project reflects long-term ownership, real constraints, and continuous iteration in a live environment.
Year
2020
Team Members
Sotiris Akridas
Elisabeth Iosifidi
Deliverables
Shopify Development
Brand Strategy
Brand identity
Product Design
See My Brand
🌊 Introducing Diver Bubbles, my brand that blends design with a focus on supporting the environment through financial contributions. 🐠
Diver Bubbles
Branding/Fund Innovations

DIVER BUBBLES, captures the essence of the underwater world with a vibrant and dynamic design.
🤝 Collaborations – Partnered with eco-friendly businesses to give back to the environment 🌍 With each purchase, we donate to environmental causes.

Year
2020
Team Members
Sotiris Akridas
Deliverables
Website
Naming
Brand identity
Fund Innovations
See My Brand
Branding/Fund Innovations
Product Design/Social Media

I personally design each piece of our scuba diving apparel with a focus on both aesthetics and performance.
Social Media – Integrated branding on Instagram & TikTok for a seamless identity.

Year
2020
Team Members
Sotiris Akridas
Deliverables
Rashguard Design
Hoodies Design
Social Media
See My Brand
Product Design/Social Media

Case Study.

Google UX Design Certificate

“ It took me my whole life to learn to draw like a child.”

Pablo Picasso

CASE STUDY
Google UX Design Certificate.

Responsive Website Design

ISOMETRIC
Web illustrations  2021 - 2022

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam imperdiet tristique diam, vel fringilla ipsum tempor condimentum. Integer eu felis eget nisi viverra placerat.

ABSTRACT
Editorial illustrations  2020 - 2021.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam imperdiet tristique diam, vel fringilla ipsum tempor condimentum. Integer eu felis eget nisi viverra placerat.

transparent shapES
Editorial illustrations  2020 - 2021.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam imperdiet tristique diam, vel fringilla ipsum tempor condimentum. Integer eu felis eget nisi viverra placerat.

WOMAN'S DAY
ADV illustrations  2020 - 2021.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam imperdiet tristique diam, vel fringilla ipsum tempor condimentum. Integer eu felis eget nisi viverra placerat.

ISOMETRIC
Web illustrations  2021 - 2022

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam imperdiet tristique diam, vel fringilla ipsum tempor condimentum. Integer eu felis eget nisi viverra placerat.

ABSTRACT
Editorial illustrations  2020 - 2021.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam imperdiet tristique diam, vel fringilla ipsum tempor condimentum. Integer eu felis eget nisi viverra placerat.

transparent shapES
Editorial illustrations  2020 - 2021.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam imperdiet tristique diam, vel fringilla ipsum tempor condimentum. Integer eu felis eget nisi viverra placerat.

Focus Areas.

Ux Design

Designing user journeys and interaction flows that reduce friction and support confident decisions.Focused on information architecture, edge cases, and usability across key tasks.

90%
UI Design

Designing clear, consistent interfaces with attention to hierarchy, states, interaction details and accesibility .Focused on scalable UI patterns that support complex products over time.

93%
Product Design

Shaping product experiences from problem definition to implementation, balancing user needs, business goals, and technical constraints.

79%
Product Research

Informing design decisions through user interviews, usability testing, and synthesis, with insights translated directly into flows and interface changes.

78%
Design Thinking

Applying structured thinking to explore problems, test assumptions, and align teams around clear, user-centred solutions.

90%
Design & Research Toolkit

Experience with tools across design, research, and collaboration — supporting end-to-end product work from exploration to delivery.

What I Do

I design and improve digital products with a focus on usability, clarity, and real user needs.My work spans research, interaction design, and interface design, translating complex requirements into intuitive, scalable solutions.

Product & Platform Design

Web & mobile products across public and commercial platforms
Interaction & UI Systems

Clear, scalable interfaces and interaction patterns
Research-informed Decisions

Interviews, usability testing, and synthesis
End-to-End Ownership

From exploration to handoff and refinement

Working with me

Founder

The website captures the spirit of the club while remaining clear and easy to use. Content structure and visual hierarchy make it accessible for a broad audience

Lalande
Owner of Lalande

Our e-commerce store was designed with a strong sense of identity and flow. Product presentation and navigation were handled thoughtfully, supporting both storytelling and conversion.

DockAPet
Owner of DockAPet

The Shopify store was set up with strong attention to structure, usability, and performance. The experience feels considered and scalable, not just visually polished

Choose
Product / Design Team

Over two years, Sotiris contributed across multiple digital projects, collaborating closely with product, content, and development teams. His work consistently balanced user needs, business goals, and delivery constraints.”

Elizabeth Iosifidi
Architect

Your work on our architectural portfolio site is top-notch. Highly recommend!"

Monoi Spetses
Owner of Monoi Spetses

Sotiris helped translate our brand into a clean, functional Shopify experience. The result feels consistent, professional, and easy to manage

Natalia Iosifidi

My personal training website is perfect. Professional and user-friendly!

Lalande
Owner of Lalande

Fantastic job on our Shopify store! The kaftans and Greek statues are displayed beautifully."

DockAPet
Owner of DockAPet

Our pet store looks amazing thanks to your excellent Shopify setup!

Parnassos Hiking Club
Owner of Hiking Club

Our new website captures the spirit of adventure perfectly. Great job!

Elizabeth Iosifidi

Your work on our architectural portfolio site is top-notch. Highly recommend!"

Monoi Spetses
Owner of Monoi Spetses

The Shopify store for our apparel brand is stunning. Thank you for your expertise!"

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